LED has taken place of Halogen bulb at broadcast on-camera light several years ago, for its high efficient output, low power consumption and long life. However, due to the obvious disadvantage of glaring, multiple shadows and shining, people are still thinking of the Halogen bulb that can feed soft light. Now SWIT has brought out the new LED technology into on-camera lighting, called Chip Array LED light, which integrates the LEDs into a chip, with high brightness output but in smaller size, and the most remarkable, it offers a equally spread, soft, glareless light that similar to the traditional Halogen bulb light.